We’re Here to
Change the Game
Joining forces to champion women’s sports through the lens of innovation, fan-first sports media, and creativity.
Barbarian is a creative and innovation agency based in NYC built to navigate constant cultural and technological change. We are passionate advocates for the advancement of women’s sports, fueled by team members who live and breathe the game.
The GIST is a fan-first sports media brand that's shaking up the male-dominated sports industry. We're reinventing the dialogue around sports by providing equal coverage to women's and men's sports. Whether you catch our newsletter, podcast, or social posts — our fun, digestible content is for all types of fans.
“ The biggest driver behind the surge in women’s sports is visibility. As more brands, platforms, and outlets commit to sharing stories, fans get the access they’ve been craving. ”
Jacie Hoop
Co-founder of The GIST
“ The Authors ”
Bree Patrick, Danielle Moss, Jo Hayes, Madeline Mulvey
