The New Era
of Women's Sports
The proof is in the numbers. Explore the evidence behind the changes in women’s sports viewership, marketability, and fandom.
Evidence Behind the Paradigm Shift
The 1st
The 2024 Olympic Games were the first ever to feature the same number of athletes in both men and women events.
18 Million +
Over 18 Million fans tuned into the 2024 NCAA women's national championship. Alongside the 2023 and 2025 championships, these rank as the top three most-watched women’s basketball games in history.
3.4 Million +
Over 3.4 Million watched Coco Gauff’s US Open tennis victory—drawing in more viewers than the men’s singles final.
Debunking the Myth That
There’s Low Interest in the Category
Reality:
Sold Out Season Tickets
Five WNBA teams completely sold out season tickets before the league's 2025 tip-off - the first time in league history.
Increased Search Volume
Search volume around women’s sports has increased double-digit percentages every year.
More Social Attention
The WNBA sparked more social media conversation than the NBA in multiple spikes throughout the ‘24 NBA season.
Debunking the Myth That
Women’s Sports are not entertaining
Reality:
More Olympic Medals
Women earned 8 more US Olympic medals at the 2024 Paris Games than the men. The final score: 67 to 59.
1.8x More Moving
A linguistic analysis of social conversation revealed the emotional intensity of fans to recognize women’s sports as 1.8x more ‘moving’ than men’s sports.
275% Increase In Media Coverage
Over the last 5 years, women’s sports have seen a 275% increase in media coverage.
Debunking the Myth That
Women’s sports aren’t profitable
Reality:
300%
Women’s sports revenue has increased 300% over the last 3 years.
2B+
In 2025, women’s sports are expected to generate more than $2.35 billion for the very first time.
200M
The WNBA secured an 11-year $2.2 billion media rights deal, with an average annual value of $200 million - the most lucrative in WNBA history.
Debunking the Myth That
The Fans Aren’t True Fans
Reality:
Loyal
Women’s sports fans are more likely to think positively toward a brand that sponsors women’s sports.
Purchase Power
Women’s sports fans are more likely to purchase merch and memorabilia.
Hyper-Tuned In
Women’s sports fans are more likely to engage with their favorite athletes on social.
