Superstars Fueling
Sports Fandom
Get familiar with the most popular women’s sports - and the athletes, creators, and influencers generating buzz across the social sphere.
“ It’s not just about game highlights; it’s about humanizing athletes, celebrating their wins, and standing with them through challenges. ”
Mariah Rose
Sports Content Creator
Basketball
Women’s professional and collegiate basketball have historically lived in the shadow of men’s, but recent momentum is changing the narrative.
The Voices Creating Fandom in Basketball
Main Characters
Angel Reese
5.5M TT
The most followed WNBA player.
With a larger than life personality, Angel’s appeal extends beyond her skills on the court. She has a super active presence on social media with hyper-personal content.
Rising Stars
Page Bueckers
3.7M TT
A TikTok sensation.
2025 NCAA Champion and first-overall pick in the WNBA draft, Paige is the talk of town on TikTok. Her TikTok dances, charismatic personality, and fashion choices garner tons of attention on social media.
Creators
Mariah Rose
662K TT
A true sports storyteller.
Mariah stands out for her ability to explain sports in an entertaining way, reaching audiences beyond traditional sports fans.
“By blending storytelling, humor, or lifestyle content, we’re connecting sports to everyday life in ways that traditional media rarely does.“ - Mariah Rose
Tennis
Finally shedding its elitist image, social has brought new life to this old-school sport.
The voices creating fandom in Tennis
Main Characters
Coco Gauff
1.8M IG
A Gen Z social media star.
The tennis phenom who’s constantly breaking the internet by being her authentic self on social.
Rising Stars
The W.A.Gs
Wives and girlfriends are officially making a name for themselves.
Morgan Riddle (589.8K TT) has been described as “the most famous woman in men’s tennis,” and is gaining momentum as a powerful content creator.
Creators
#TennisCore Fans
Where sport culture meets fashion.
Thanks to movies like Challengers, #TennisCore fashion has taken off across social, generating intrigue among new fans and taking existing fandom to the next level.
Soccer
The most globally beloved sport in the world (and the diverse figures to prove it.)
The voices creating fandom in Soccer/Football
Main Characters
Alicia Lehman
16.5M IG
The world’s most-followed women’s footballer.
A Swiss professional footballer and global icon who plays as a forward for Serie A club Juventus and the Switzerland national team.
Rising Stars
Trinity Rodman
558K IG
Next-gen player blending skill, swag, and star-power.
One of the youngest players drafted to the NWSL, and now a key face of the U.S. Women’s National Team.
Creators
Lirian Santos
976K TT
Showing off the best of Brazilian freestyle football skills.
Connects with football-enthusiasts globally with her Brazilian style, football expertise and personality.
A Look Back at the Olympics
With the 2024 first in-person Summer Games in nearly a decade, the dialogue surrounding iconic female stars was at an all-time high. Let’s take a look at some of the top voices driving the rise of women's sports into the global spotlight.
Simone Biles
12.4M IG
The GOAT.
Not only known for being the most decorated gymnast in history, but also for being an outspoken advocate for mental health — a relatable subject for Gen Z.
Sunisa Lee
3.4M IG
Defying All Odds...
After facing health challenges in her last collegiate season, she earned three medals at the Paris Olympics with Team USA, while also modeling for SKIMS.
Sha’Carri Richardson
4.2M IG
The stylish star.
The track star and queen of beauty made waves in her Olympic debut with impressive performances amplified by her vibrant personality and distinct sense of style.
Ilona Maher
4.9M IG
Body positivity activist.
The Rugby star brought the Olympics to the FYP for all to enjoy while also championing body positivity through the hashtag #beastbeautybrains.
Explore the Rest of the Report
Paradigm Shift
Revealing the growth, fandom, and untapped brand opportunities in women’s sports.
